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Tesco Ireland cuts sugar content in all own brand soft drinks

7 December 2016

Tesco Ireland cuts sugar content in all own brand soft drinks

Tesco has become the first retailer in Ireland to respond to the Government’s “A Healthy Weight for Ireland – Obesity Policy and Action Plan 2016- 2025”.  The result of the cut will mean that the beverages will contain an average of 20pc less sugar than in 2011. The retailer has also revealed that it is keen to give sugary drinks less prominence on their shelves across their 148 Irish stores.  Speaking of the government’s plan endocrinologist professor Donal O’Shea welcomed the Tesco Ireland’s move and expressed his hope that others will follow suit.  “This is a really important move by Tesco. Anything that makes the healthier choice easier is positive and this initiative will help the consumer to do just that”.  Healthy Weight for Ireland aims to reverse current obesity trends, which include 60% of adults and one in four children in Ireland now either overweight or obese. 

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