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Study shows that all of the most likely industry responses to the UK SSB tax have the potential to improve health

16 December 2016

Study shows that all of the most likely industry responses to the UK SSB tax have the potential to improve health

A modelling study published today in The Lancet Public Health simulates the effect on public health of three possible industry responses to the UK government's proposed tax on sugar-sweetened beverages: reducing sugar in drinks; passing some of the levy to consumers by raising prices; and encouraging people to switch to lower sugar drinks.  It found that an industry response focused on reducing sugar content is likely to have the greatest impact on health, with additional benefits if the industry successfully implements either or both of the other options.  Lead author of the study, Dr Adam Briggs of the University of Oxford, said the research “suggests that all of the most likely industry responses to the tax have the potential to improve health by reducing rates of obesity, diabetes and tooth decay”.   

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