Junk food advertising in the UK is to be banned across all children's media to help tackle childhood obesity
For the first time ever, online and social media will be brought into line with television, where strict regulation prohibits the advertising of unhealthy food to children. Children aged between five and 15 are spending on average 15 hours a week online, where advertisers can target them with so-called "pop-up adverts", many of which promote junk food and fizzy drinks. From next July all adverts for food or drink high in fat, salt or sugar - targeted at under-16s - will be outlawed. Chairman of Committee for Advertising Practice (CAP), James Best said: “Childhood obesity is a serious and complex issue and one that we’re determined to play our part in tackling. These restrictions will significantly reduce the number of ads for high, fat, salt or sugar products seen by children.